Why should every freelancer have a blog? If you are reading this post, you might wonder who the hell is writing about it? It’s me who is into the Freelance world for the last 11 years and started blogging only a year ago.
I don’t want to talk about it anymore. Let’s try to motivate you.
Honestly, except for the case study and new method, I found all the other why and how-to posts are showcasing things. Till now, hardly any post motivates me. Again shame for me it’s my problem. This is one of the reasons I never started blogging as I didn’t find anything to share. And of course, English is a big issue for me always.
I thought of starting to thig blog to write something which I learned from my mistake. This post is another lesson I learned for not having a blog for all those years.
Every marketer has his blog. They share real-time tips from their experiences, case study, and sometimes fake case studies, of course, to attract visitors. Trust me, most of them did. I was lucky enough to work under a few renowned marketers as a VA. I did set the structure, formatting content, and screenshot to create the case study. Anyways not our concern till we can learn any new things from it.
So why we need a blog?
- To create your own identity.
- Establish yourself as a brand and a knowledgeable person.
- Get new clients. (Most important)
- Share knowledge
These are the four key points to have your blog. If I started earlier and maintain a blog for the last 7-8 years, I believe it will create a significant impact on my life. Now I regret not having it and believing in some so-called personal facts.
Blog’s like Backlinko, Diggity Marketing started in 2012 and see their growth till today. I am not saying I am experienced or skilled enough like them. But if I had a blog when I started working, it might be something in the field.
No matter what, if you are into the freelance world, do start writing right away. It’s 2020, and I believe we hardly need to read any guide about how to start your blog. Within $20 (Domain $8 + Hosting $12), you can have your website.
Till now, you read my cry baby things why I didn’t start my blog earlier. But I believe you are curious enough why you started crying over it suddenly?
You got me. I have a reason, no actually three.
I managed to secure one client through my blog in the last month, worth $5000 per month.
I know that’s how I feel when I read something similar. But trust me, I landed a project about Amazon Affiliate, where the client agreed to pay $750/month. He found my “ranking KGR keyword case study” and contacted me. He started an Amazon Affiliate blog targeting KGR keywords as well but didn’t see any impact yet. We agreed to start a project together, and he will pay us for our consultation. Ah! I have to use this word. Consultation sounds big for me.
$750/month is not a biggy, but we count every single penny. We are not a big team talking about 5-6 figures per month.
Getting this client made me realize something compelling: – “If you can get a client to come to you, you’ve literally closed the deal.”
How you get clients to come to you is subjective, but blogging is one of the most effective ways to get clients for your freelance business. This is my hardcore realization. I laughed hard till now when I read we got that amount of client or project from our blog. But now I believe it’s doable.
The second reason I wrote a post a few days back why I love SERPStat. Five days ago, one of their team members contacted me and offered to write a case study for them. Again not a biggy, but for me, it was. I did a guest post for many projects and many clients. But I never wrote or published any original content under my name for any renowned website.
They approved my content, and it will publish within the next 2-3 weeks. That blog post helps me to connect with their team and publish my guest post on their website.
“Check the guest from here – How We Doubled Organic Traffic For An Amazon Affiliate Website“
Third, I wrote a post about my experience selling a website through Motion Invest. Motion Invest contacted me from their end and offered me an affiliate account. You can register as an affiliate by yourself, but providing something from their end is exceptional.
So having a blog has many objectives and can turn into many possible ways. To sum it up –
Here is why every freelancer should have a blog:
- It positions you as an expert and often breaks the barrier of what you can offer to a client – Once the client contacts you, they already have an idea of what you can do. You only must explain in exact terms what you will offer and how you will do it.
- A blog is an asset – It will help your client to understand that you know what you are doing.
- You get search engine traffic – Search engines are the #1 source of traffic online, and people are often ready to decide when they use search engines. If they come across your blog and my hire me page at the right time, your chances of being hired increase significantly.
- Your blog is a live portfolio of your work – If you are a writer, your writing speaks for you. If you are a designer, the design of your blog itself gives an idea of what you can do. Though I don’t have any portfolio.
- Running and maintaining a blog is cheap and easy – It is as easy as registering a domain name, installing WordPress, and making regular updates.
With that said, while the above are some excellent benefits of having a blog as a freelancer, you do not just create a blog and expect the clients to come to you. It does not work that way.
Here is how you can get clients through your blog if you’re a freelance writer:
Create a Hire Me Page Optimized and Designed to Convert Strangers
Your “hire me” page should be properly written and designed so that even total strangers will be convinced to hire you.
It would help if you also took things a step forward by optimizing your hiring my page to rank for keywords related to the services you offer.
The real value of your hire me page will come once it gradually starts ranking in the search engines and since most of those who check it out as a result probably do not know who you are, a properly written hire me page will let them know what you do and how you can help them.
Publish Regular Posts and Pitch Your Hire Me Page
Do not just start a blog and make an update once a year. That is not a blog! (This is advice. I don’t follow it doesn’t mean I can’t help others. We people love to advise others so do I.)
A blog that will bring results has to be regularly updated at least three times a week, if possible. (I am writing this with a serious face).
The more relevant and informative articles you publish, the more you position yourself as an authority on the subject you write about. The more chances your posts have of being ranked higher in the search engines.
Please make sure your hire me page is mentioned in each post you publish. Not only will this make it obvious that you are available for hire, but you will also be building internal links to your hire me page.
To get better results from posts you publish on your blog, focus on publishing case studies and resource posts.
Guest Post on other Blogs to Build Your Authority
Look for more prominent blogs in your niche and similar blogs, and work on building your authority in the process.
Each guest post you publish on a significant blog positions you as an authority in your niche while also resulting in links and traffic to your blog.
Guest blogging is compelling for marketing your blog; it is writing an article on another blog to gain traffic, exposure, or backlinks.
So you must have your blog. Better late than never. Take your pen, dang…. your keyboard and start working now.